Understanding ASEAN for Market Entry Strategy and Business Success
Learning Objective: -
Understand the ten ASEAN countries and examine how their developmental history and economic growth have influenced each country's distinct characteristics and strengths, so as to develop effective market entry strategies.
Course Components: -
- Overview of ASEAN
- Singapore – the Hub of ASEAN
- Indonesia – the Largest Economy in ASEAN
- Vietnam – the Next Factory of the World
- Philippines – 120 million Population Economy
- Brunei – Smallest but Second Highest GDP Per Capita ASEAN Country
- Malaysia – Closest Proximity Country to Singapore
- Cambodia, Laos & Myanmar – the Emergency Future of ASEAN Economy
Duration: approximately 4 hours study (spread over 12 instructional videos of 20 mins or less with 20 articles and videos as supplementary learning materials)
